B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
9%
9% -- annual churn rate for EdTech platforms (2025)
EdTech platforms experience an estimated annual churn rate of 9% (within a reported range of 9–10%).
- Reported as an approximate range of 9–10%
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Lighthouse Research Team
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Source verified
Evidence graded
Value
9%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
ProfitWell
Primary
Tier C
https://www.zooza.online/fighting-churn-in-childrens-courses-why-they-leave-and-how-to-make-them-sta… ↗
Source Article
Fighting Churn in Children’s Courses: Why They Leave, and How to Make Them Stay — Zooza Blog
Fighting Churn in Children’s Courses: Why They Leave, and How to Make Them Stay
Part 1: Churn Hurts — Here’s Why It Matters More Than You Think
Most providers track how many children signed up. Fewer track how many quietly fade away. Even fewer understand why.
Churn isn’t just about losing clients. …
Original Research
ProfitWell
· Original study ↗
Methodology
Range 9–10%; midpoint used. Cited from ProfitWell churn benchmark.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
EdTech platforms: 9% annual churn rate. Source: ProfitWell (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/edtech-annual-churn-benchmark
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<blockquote cite="https://lighthousedata.io/data/edtech-annual-churn-benchmark" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>9%</strong> -- annual churn rate for EdTech platforms<br><small>Source: ProfitWell (2025) · <a href="https://lighthousedata.io/data/edtech-annual-churn-benchmark" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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