B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
28%
28% -- annual churn rate for Transactional vs emotional loyalty programme members (2026)
The annual churn rate for transactional loyalty programmes is 28%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
theloyaltypeople.global
Primary
Tier B
https://www.theloyaltypeople.global/blog-post/death-of-points-economy-loyalty ↗
Source Article
The Death of Points
The Death of Points
Points programmes are failing. Discover why emotional currency is replacing transactional loyalty as the primary driver of customer retention and lifetime value.
- Anouncement
- |
- Anouncement
- |
- Anouncement
April 3, 2026
Insights
Points programmes are failing. Discover why e…
Original Research
theloyaltypeople.global
· Original study ↗
Methodology
Emotional churn rate is 9%
Methodology documented
Segmentation
Industrysaas
Cite this stat
Plain Text
Transactional vs emotional loyalty programme members: 28% annual churn rate. Source: theloyaltypeople.global (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/annual-churn-transactional-vs-emotional
HTML Embed
<blockquote cite="https://lighthousedata.io/data/annual-churn-transactional-vs-emotional" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- annual churn rate for Transactional vs emotional loyalty programme members<br><small>Source: theloyaltypeople.global (2026) · <a href="https://lighthousedata.io/data/annual-churn-transactional-vs-emotional" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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