B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
10%
10% -- annual churn rate for private and independent schools (2025)
Private and independent schools have an approximate annual churn rate of 10% (equivalent to 90% retention).
- Approximate benchmark figure (~10%)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ravenna
Primary
Tier C
https://www.zooza.online/fighting-churn-in-childrens-courses-why-they-leave-and-how-to-make-them-sta… ↗
Source Article
Fighting Churn in Children’s Courses: Why They Leave, and How to Make Them Stay — Zooza Blog
Fighting Churn in Children’s Courses: Why They Leave, and How to Make Them Stay
Part 1: Churn Hurts — Here’s Why It Matters More Than You Think
Most providers track how many children signed up. Fewer track how many quietly fade away. Even fewer understand why.
Churn isn’t just about losing clients. …
Original Research
Ravenna
· Original study ↗
Methodology
Cited from Ravenna Private School Retention Guide.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
private and independent schools: 10% annual churn rate. Source: Ravenna (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/private-schools-annual-churn
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<blockquote cite="https://lighthousedata.io/data/private-schools-annual-churn" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10%</strong> -- annual churn rate for private and independent schools<br><small>Source: Ravenna (2025) · <a href="https://lighthousedata.io/data/private-schools-annual-churn" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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