B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
6.7%
6.7% -- annual churn rate for online membership communities (2026)
The average annual membership churn rate is approximately 6.7%.
- Industry average cited without primary benchmark source
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6.7%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
passion.io
Primary
Tier C
https://passion.io/blog/10-strategies-to-cut-community-churn-below-5 ↗
Source Article
10 Strategies to Cut Community Churn Below 5%
Updated February 26, 2026
Online coaches and course creators often watch members sign up with enthusiasm, only to ghost the community by month two. The real problem isn't your content or teaching, it's the delivery system. When your members toggle between three platforms to access lessons, join conv…
Original Research
passion.io
· Original study ↗
Methodology
Aggregate figure cited by vendor blog; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
online membership communities: 6.7% annual churn rate. Source: passion.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/membership-churn-annual-6-7
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<blockquote cite="https://lighthousedata.io/data/membership-churn-annual-6-7" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.7%</strong> -- annual churn rate for online membership communities<br><small>Source: passion.io (2026) · <a href="https://lighthousedata.io/data/membership-churn-annual-6-7" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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