B Evidence Grade B Graded under review Safe to Cite Dated

95%

95% -- profit increase from retention for ecommerce businesses (2016)

2016

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Lighthouse Research Team
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Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2016
Entity
ecommerce businesses
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source Article
Boost ecommerce conversion rate: 30 Best Practices and Tips
Designing a checkout process for an ecommerce store is a huge challenge. Here’s some numbers you should know: - In 2014, 1.12 billion people worldwide are expected to buy goods & services online – tweet this - By end of 2013, the average abandonment rate was 67.9% – tweet this - Current ecommerce co…

Cited claim; original source not named

Methodology documented
Period Value Change
2016 (current) 95%
2025 25% -73.7%
Industrymarketing
Plain Text
ecommerce businesses: 95% profit increase from retention. Source: (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retention-profit-increase-95
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<blockquote cite="https://lighthousedata.io/data/retention-profit-increase-95" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- profit increase from retention for ecommerce businesses<br><small>Source:  (2016) · <a href="https://lighthousedata.io/data/retention-profit-increase-95" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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