B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- profit increase from retention for customer retention (2019)
Raising customer retention rates by 5% can increase profits by 25% to 95%.
- Reported as a range from 25% to 95% when increasing customer retention rates by 5%
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Bain & Company
Primary
Tier B
https://blog.glia.com/5-reasons-repeat-customers-valuable-customers/ ↗
Source Article
5 Reasons Why Repeat Customers Are the Most Valuable Customers
After an influx of new customers, you may be tempted to move on and focus all your efforts on additional sales. Resist the impulse. Focusing too much on customer acquisition as opposed to customer retention can harm your business.
Getting new customers can cost up to 10 times more than keeping and g…
Original Research
Bain & Company
· Original study ↗
Methodology
Range reported; midpoint 60% used. Classic Bain & Company finding
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
customer retention: 25% profit increase from retention. Source: Bain & Company (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retention-5-percent-profit-25-95
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<blockquote cite="https://lighthousedata.io/data/retention-5-percent-profit-25-95" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- profit increase from retention for customer retention<br><small>Source: Bain & Company (2019) · <a href="https://lighthousedata.io/data/retention-5-percent-profit-25-95" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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