B Evidence Grade B Graded under review Safe to Cite Dated

18.39%

18.39% -- email open rate for retail e-mails (2022)

Name: Email Open Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-18

2022 · MailChimp

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Attribution: MailChimp View source

Lighthouse Research Team

Last verified: 2026-08-18 · How we verify data →

Source verified Evidence graded

Value

18.39%

Unit

Percentage

Data Vintage

2022

Entity

retail e-mails

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

69/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (3)

MailChimp Primary Tier B

https://beambox.com/nl/townsquare/email-marketing-for-retail ↗

Confidence: 53/100 Vintage: 2022 Channel: Deep Crawl

Source Article

E-mailmarketing voor de detailhandel: Beste praktijken en hulpmiddelen | Beambox

E-mailmarketing voor de detailhandel: 8 bewezen tips om het te laten tellen Ondernemers denken vaak dat e-mailmarketing voor de detailhandel een verouderde methode is. Maar de waarheid is dat het de enige methode is die garandeert dat je publiek je berichten te zien krijgt. Immers, als iets recht in…

Also cited by

demandsage.com https://www.demandsage.com/

2026-08-18

amraandelma.com https://www.amraandelma.com/

2026-08-18

Original Research

MailChimp · Original study ↗

Methodology

Source: MailChimp

Segmentation

IndustryRetail RoleAll marketers Channelemail

Cite this stat

Plain Text

retail e-mails: 18.39% email open rate. Source: MailChimp (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail_email_open_rate_mailchimp

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<blockquote cite="https://lighthousedata.io/data/retail_email_open_rate_mailchimp" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.39%</strong> -- email open rate for retail e-mails<br><small>Source: MailChimp (2022) · <a href="https://lighthousedata.io/data/retail_email_open_rate_mailchimp" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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