C
Evidence Grade C
Graded
under review
Use with Hedging
Current
12.6%
12.6% -- email open rate for Retail (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
12.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
50
Citation Chain
90
Independence
30
Methodology
30
Freshness
92
Sources (3)
Woorise
Primary
Tier C
https://woorise.com/blog/email-outreach-tips-to-improve-your-open-rates ↗
Source Article
7 Email Outreach Tips to Improve Your Open Rates in 2026 – Woorise Blog
Open rate is the simplest and one of the most important email marketing metrics to understand how well your subscribers are receiving your email.
However, this same KPI is difficult to predict because various things can affect when your contacts are checking their email.
Not only that, but it’s also…
Also cited by
2026-09-20
2026-09-24
Original Research
Woorise
· Original study ↗
Segmentation
IndustryRetail
Channelemail
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
Retail: 12.6% email open rate. Source: Woorise (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/retail-open-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/retail-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>12.6%</strong> -- email open rate for Retail<br><small>Source: Woorise (2026) · <a href="https://lighthousedata.io/data/retail-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.