B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
23.67%
23.67% -- email open rate for restaurants (2012)
The average unique email open rate for restaurants in the UK was 23.67% according to the 2012 UK Email Marketing Benchmark Report.
- Based on emails sent via Sign-Up.to platform in the UK
- Permission-based emails sent to opted-in subscribers
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23.67%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
80
Source
grahamjones.co.uk
Primary
Tier A
https://www.grahamjones.co.uk/2012/newswire/internet-marketing-news/email-marketing-benchmark-report… ↗
Source Article
Email Marketing Benchmark Report 2012 – Graham Jones
Despite the economic turmoil, latest benchmark figures show that email marketing is still a valuable marketing tool and is providing great results for UK businesses.
The 2012 UK Email Marketing Benchmark Report from Sign-Up.to shows an increase in average email open rates from 18.21% to 18.35% in th…
Original Research
grahamjones.co.uk
· Original study ↗
Methodology
Reported average open rate for the restaurant industry.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
restaurants: 23.67% email open rate. Source: grahamjones.co.uk (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/restaurant-email-open-rate-2012
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<blockquote cite="https://lighthousedata.io/data/restaurant-email-open-rate-2012" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23.67%</strong> -- email open rate for restaurants<br><small>Source: grahamjones.co.uk (2012) · <a href="https://lighthousedata.io/data/restaurant-email-open-rate-2012" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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