B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
73.4%
73.4% -- email open rate for arrivia Resort Pass emails (2021)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
73.4%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
2,241
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
arrivia
Primary
Tier A
https://martech360.com/voices/martech360-interview-with-jeff-zotara-chief-marketing-officer-arrivia-… ↗
Source Article
MarTech360 Interview With Jeff Zotara, Chief Marketing Officer, arrivia.com
Hi, Jeff, can you walk us through your professional journey in Marketing so far?
I arrived at arrivia with a two-decade track record as a strategic and operational marketing leader for B2B and B2C facing brands. With extensive experience in e-commerce, pricing, product marketing, building strategic …
Original Research
arrivia
· Original study ↗
Methodology
Emails sent to customers with personalized Resort Pass information.
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
arrivia Resort Pass emails: 73.4% email open rate. Source: arrivia (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/resort-pass-email-open-rate
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<blockquote cite="https://lighthousedata.io/data/resort-pass-email-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>73.4%</strong> -- email open rate for arrivia Resort Pass emails<br><small>Source: arrivia (2021) · <a href="https://lighthousedata.io/data/resort-pass-email-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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