B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
93%
93% -- repeat purchase likelihood for customers (2025)
93% of clients are likely to make repeat purchases from businesses that deliver exceptional service.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
93%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
80
Sources (2)
Parah Group
Primary
Tier A
https://www.parahgroup.com/blogs/understanding-customer-lifetime-value-for-dtc-brands ↗
Source Article
Understanding Customer Lifetime Value for DTC Brands
Overview
Customer lifetime value (CLV) stands as a pivotal metric for direct-to-consumer (DTC) brands, quantifying the total revenue anticipated from a customer throughout their relationship with the brand. This metric not only guides marketing strategies but also informs resource allocation. By gra…
Also cited by
2026-09-22
Original Research
Parah Group
· Original study ↗
Methodology
Based on customer service quality.
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 (current) | 93% | |
| 2026 | 91% | -2.2% |
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
customers: 93% repeat purchase likelihood. Source: Parah Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/repeat-purchase-likelihood-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/repeat-purchase-likelihood-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>93%</strong> -- repeat purchase likelihood for customers<br><small>Source: Parah Group (2025) · <a href="https://lighthousedata.io/data/repeat-purchase-likelihood-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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