B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
78%
78% -- brand engagement rate for Redditors (2025)
78% of Redditors engage with brands they encounter on Reddit by either visiting the brand's website or making a purchase.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
78%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
Marketing Scoop (citing Reddit internal data)
Primary
Tier B
https://www.insightios.com/blog/dtc-product-validation-customer-research ↗
Source Article
How to Use Customer Research to Validate a DTC Product Before Launch
According to Harvard Business School professor Clayton Christensen, roughly 95% of the approximately 30,000 new products introduced each year fail. That number has been cited and recited so many times it's almost lost its sting. But what it actually means, at the DTC scale, is more specific: most fo…
Original Research
Marketing Scoop (citing Reddit internal data)
· Original study ↗
Methodology
Marketing Scoop citing Reddit internal data
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Redditors: 78% brand engagement rate. Source: Marketing Scoop (citing Reddit internal data) (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/reddit-brand-engagement-78
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<blockquote cite="https://lighthousedata.io/data/reddit-brand-engagement-78" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>78%</strong> -- brand engagement rate for Redditors<br><small>Source: Marketing Scoop (citing Reddit internal data) (2025) · <a href="https://lighthousedata.io/data/reddit-brand-engagement-78" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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