B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4.21%
4.21% -- brand engagement rate for Instagram (2016)
Forrester reported that Instagram's user interaction rate with brand fans and followers was 4.21%.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4.21%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Forrester
Primary
Tier C
https://www.amperagemarketing.com/2016/09/instagram-is-my-favorite-social-medium/?pk_campaign=feed&p… ↗
Source Article
Instagram Is My Favorite Social Medium
Original Research
Forrester
· Original study ↗
Methodology
Forrester research cited in blog post
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 | 4.21% | |
| 2016 (current) | 4.21% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 4.21% brand engagement rate. Source: Forrester (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-brand-engagement-rate-421
HTML Embed
<blockquote cite="https://lighthousedata.io/data/instagram-brand-engagement-rate-421" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.21%</strong> -- brand engagement rate for Instagram<br><small>Source: Forrester (2016) · <a href="https://lighthousedata.io/data/instagram-brand-engagement-rate-421" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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