B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
55%
55% -- brand engagement rate for NZ Facebook users (2016)
55% of NZ Facebook users engage with brands they discover on Facebook to learn more.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
55%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
iDigital
Primary
Tier C
https://idigital.co.nz/social-media-strategy-content/ ↗
Source Article
Auckland’s Premier Social Media Agency NZ - Strategy & Content
Over two and a half million Kiwis, that’s over half of all New Zealanders! use Facebook every month and they spend more time on social media networks than any other country in the world. In fact, New Zealanders spend around one full working day a month on social media sites so it is an important cha…
Original Research
iDigital
· Original study ↗
Methodology
Agency publication; no methodology stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
NZ Facebook users: 55% brand engagement rate. Source: iDigital (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nz-facebook-users-engage-brands
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nz-facebook-users-engage-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>55%</strong> -- brand engagement rate for NZ Facebook users<br><small>Source: iDigital (2016) · <a href="https://lighthousedata.io/data/nz-facebook-users-engage-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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