B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
53%
53% -- brand engagement rate for consumers (2025)
According to a study by Brightcove, 53% of consumers engaged with a brand after viewing a video on social media.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
53%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brightcove
Primary
Tier B
https://bestbma.com/2025/06/22/feeling-bloated-by-low-conversions-trim-the-fat-with-smarter-weight-l… ↗
Source Article
Feeling Bloated by Low Conversions? Trim the Fat with Smarter Weight Loss Advertising.
Original Research
Brightcove
· Original study ↗
Methodology
Brightcove study
Methodology documented
Segmentation
IndustryHealthcare
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
consumers: 53% brand engagement rate. Source: Brightcove (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/brightcove-video-social-engagement
HTML Embed
<blockquote cite="https://lighthousedata.io/data/brightcove-video-social-engagement" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53%</strong> -- brand engagement rate for consumers<br><small>Source: Brightcove (2025) · <a href="https://lighthousedata.io/data/brightcove-video-social-engagement" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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