B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4.21%
4.21% -- brand engagement rate for Instagram (2015)
Instagram boasts a 4.21% brand engagement rate compared to less than 0.1% on other social platforms.
Attribution:
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Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4.21%
Unit
Percentage
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
greencrest.com
Primary
Tier C
https://greencrest.com/8-tips-to-increase-instagram-engagement/ ↗
Source Article
8 Tips to Increase Instagram Engagement - GREENCREST
Instagram is quickly becoming king of social media engagement for consumers between the ages of 18 and 34 years old. With more than 300 million users and 70 million photos uploaded each day, the photo-sharing app is taking social media marketing by storm.
In fact, Instagram blows all other social ne…
Original Research
greencrest.com
· Original study ↗
Methodology
Cited engagement benchmark vs other social platforms
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2015 (current) | 4.21% | |
| 2016 | 4.21% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
Instagram: 4.21% brand engagement rate. Source: greencrest.com (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/instagram-brand-engagement-4-21
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<blockquote cite="https://lighthousedata.io/data/instagram-brand-engagement-4-21" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.21%</strong> -- brand engagement rate for Instagram<br><small>Source: greencrest.com (2015) · <a href="https://lighthousedata.io/data/instagram-brand-engagement-4-21" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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