B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
8.3%
8.3% -- purchase intent for alcohol eCommerce (2022)
On the Friday before Super Bowl LVI, purchase intent for alcohol eCommerce peaked as high as 8.3 percent.
- Reflects the single-day peak on the Friday before Super Bowl LVI
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
8.3%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
78
Source
MikMak
Primary
Tier A
https://www.mikmak.com/blog/the-final-touchdown-how-alcohol-brands-performed-during-super-bowl-lvi ↗
Source Article
Alcohol eCommerce Highlights from Super Bowl LVI
With a riveting football game, lively halftime shows, and fun commercials, the Super Bowl is a great reason to celebrate every year. In fact, in the US, Super Bowl Sunday is second only to New Year’s Eve in terms of beer consumption. This year was no exception as the Los Angeles Rams played the Cinc…
Original Research
MikMak
· Original study ↗
Methodology
MikMak’s Shopping Index
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
alcohol eCommerce: 8.3% purchase intent. Source: MikMak (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/purchase-intent-super-bowl-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/purchase-intent-super-bowl-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8.3%</strong> -- purchase intent for alcohol eCommerce<br><small>Source: MikMak (2022) · <a href="https://lighthousedata.io/data/purchase-intent-super-bowl-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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