B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
8%
8% -- purchase intent for Mdundo audience in Kenya (2025)
The collaborative 'Coke with Meals' campaign by The Coca-Cola Company and Mdundo boosted purchase intent to 8% among the Mdundo audience in Kenya.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
8%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mdundo for Brands
Primary
Tier A
https://www.mdundoforbrands.com/post/we-are-thrilled-to-showcase-our-collaborative-campaign-with-the… ↗
Source Article
We are thrilled to showcase our collaborative campaign with The Coca-Cola Company, spanning two weeks and focused on the "Coke with Meals" activation on Mdundo.
We are thrilled to showcase our collaborative campaign with The Coca-Cola Company, spanning two weeks and focused on the "Coke with Meals" activation on Mdundo.
Case Studies
With invaluable guidance from Beth Luvanda, Nyawira Kibuga, Lillian Makaka, Eddie Kariuki, and Thadeus Wesonga, we achieved an…
Original Research
Mdundo for Brands
· Original study ↗
Methodology
Campaign metric tracked by Mdundo for the Coca-Cola "Coke with Meals" activation
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Mdundo audience in Kenya: 8% purchase intent. Source: Mdundo for Brands (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mdundo-coca-cola-purchase-intent-8pct
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<blockquote cite="https://lighthousedata.io/data/mdundo-coca-cola-purchase-intent-8pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>8%</strong> -- purchase intent for Mdundo audience in Kenya<br><small>Source: Mdundo for Brands (2025) · <a href="https://lighthousedata.io/data/mdundo-coca-cola-purchase-intent-8pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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