B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
28%
28% -- purchase intent for Amazon Ads interactive video formats (2024)
Brands saw a 28% uplift in purchase intent when using Amazon Ads interactive video formats compared to non-interactive control groups.
- Compared to non-interactive control groups
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
28%
Unit
Percentage
Data Vintage
2024
Entity
Sample Size
1,359
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
90
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
Kantar
Primary
Tier A
https://advertising.amazon.com/library/guides/interactive-video?ref_=a20m_us_p_pva_lbr_gd_intads ↗
Source Article
What is interactive video advertising?
A complete guide to interactive video advertising
Interactive video is a digital advertising format that allows customers to interact with video content rather than simply watching it. Here’s everything you need to know to get started.
Create campaigns and display products with Amazon Ads.
Contact u…
Original Research
Kantar
· Original study ↗
Methodology
Kantar Interactive Ads context lab study, US, March 7th-March 23rd 2024
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Plain Text
Amazon Ads interactive video formats: 28% purchase intent. Source: Kantar (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/interactive-video-purchase-intent-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/interactive-video-purchase-intent-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>28%</strong> -- purchase intent for Amazon Ads interactive video formats<br><small>Source: Kantar (2024) · <a href="https://lighthousedata.io/data/interactive-video-purchase-intent-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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