B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
86%
86% -- purchase intent for Vimto Wonderfuel (2025)
86% of families in consumer testing stated they would purchase Vimto Wonderfuel.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
79
Source
Nichols plc
Primary
Tier A
https://retailtimes.co.uk/nichols-unveils-vimto-wonderfuel-a-nutritional-squash-to-supercharge-break… ↗
Source Article
Nichols unveils Vimto Wonderfuel®: a nutritional squash to supercharge breakfast time
Vimto, the UK’s No.2 squash brand, is set to revolutionise breakfast with the launch of Wonderfuel®, a brand-new functional squash designed to help families start the day the right way. High in vitamins B, C & D, a source of iron and zinc, and made with real fruit juice with no added sugar, Vimto Wo…
Original Research
Nichols plc
· Original study ↗
Methodology
Consumer testing results
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
Vimto Wonderfuel: 86% purchase intent. Source: Nichols plc (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/consumer-testing-purchase-intent-2025
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<blockquote cite="https://lighthousedata.io/data/consumer-testing-purchase-intent-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- purchase intent for Vimto Wonderfuel<br><small>Source: Nichols plc (2025) · <a href="https://lighthousedata.io/data/consumer-testing-purchase-intent-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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