B
Evidence Grade B
Graded
under review
Safe to Cite
Current
17%
17% -- purchase intent for TV spots (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
82
Source
Chief Marketer
Primary
Tier A
https://www.chiefmarketer.com/front-wheel-drive-auto-show-madness/ ↗
Source Article
Front-Wheel Drive: Auto Show Madness - Chief Marketer
(Promo) Maybe singing in a Volkswagen Beetle isn’t your idea of a good time. But thousands of people have tried it, and more are likely to when the auto show rolls into Chicago this month.
That’s only the start. Visitors can create their own commercials, do video test-drives and have their pictures …
Original Research
Chief Marketer
· Original study ↗
Methodology
Study by the Promotional Products Association International on purchase intent.
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
TV spots: 17% purchase intent. Source: Chief Marketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tv-spot-purchase-intent-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tv-spot-purchase-intent-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- purchase intent for TV spots<br><small>Source: Chief Marketer (2026) · <a href="https://lighthousedata.io/data/tv-spot-purchase-intent-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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