B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$781,250,000
$781,250,000 -- programmatic ad spend for UK programmatic display ad market (2013)
In 2013, programmatic display ad spend across internet and mobile in the UK was approximately $781.25 million (£500 million), representing 28% of total display ad spend.
- survey results should be seen as indicative due to immature and fragmented market with developing definitional framework
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$781,250,000
Unit
Currency Usd
Data Vintage
2013
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
95
Citation Chain
90
Independence
30
Methodology
30
Freshness
95
Source
Internet Advertising Bureau UK
Primary
Tier B
http://www.iabuk.net/insight/uk-internet-advertising-revenue-report-2013 ↗
Source Article
Programmatic Making Its Way in the UK
Original Research
Internet Advertising Bureau UK
· Original study ↗
Segmentation
Industrymarketing
Cite this stat
Plain Text
UK programmatic display ad market: $781,250,000 programmatic ad spend. Source: Internet Advertising Bureau UK (2013). Via Lighthouse Intelligence -- https://lighthousedata.io/data/programmatic_uk_display_ad_spend_programmatic_2013
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<blockquote cite="https://lighthousedata.io/data/programmatic_uk_display_ad_spend_programmatic_2013" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$781,250,000</strong> -- programmatic ad spend for UK programmatic display ad market<br><small>Source: Internet Advertising Bureau UK (2013) · <a href="https://lighthousedata.io/data/programmatic_uk_display_ad_spend_programmatic_2013" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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