B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
$200,000,000,000
$200,000,000,000 -- programmatic ad spend for US digital advertising (2026)
More than $200 billion in U.S. digital advertising is traded programmatically according to the IAB.
- Figure is stated as 'more than $200 billion'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$200,000,000,000
Unit
Currency Usd
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
IAB
Primary
Tier B
https://www.ottx.org/2026/04/23/newsletter-april-24th-2026/ ↗
Source Article
Newsletter – April 24th, 2026
Roku launched “Roku City Dash,” a game embedded in its Roku City screensaver, adding interactivity to its TV operating system. With over 100 million households, Roku continues to layer in interactive features, branded integrations, and event-driven experiences directly on the home screen.
How Roku I…
Original Research
IAB
· Original study ↗
Methodology
IAB figure on programmatic trading of US digital advertising
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US digital advertising: $200,000,000,000 programmatic ad spend. Source: IAB (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-programmatic-digital-ad-spend-2026
HTML Embed
<blockquote cite="https://lighthousedata.io/data/us-programmatic-digital-ad-spend-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$200,000,000,000</strong> -- programmatic ad spend for US digital advertising<br><small>Source: IAB (2026) · <a href="https://lighthousedata.io/data/us-programmatic-digital-ad-spend-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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