B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$33,600,000,000
$33,600,000,000 -- programmatic ad spend for Walled garden platforms (Google, Facebook, Amazon) (2019)
Walled garden platforms accounted for over $33.6 billion of programmatic ad spend in 2019.
- Source states 'over $33.6 billion'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$33,600,000,000
Unit
Currency Usd
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
addaptive.com
Primary
Tier B
https://www.addaptive.com/blog/growing-past-walled-gardens/ ↗
Source Article
Growing Past Walled Gardens
Growing Past Walled Gardens
Within the Ecosystem
Within the digital advertising landscape, there are several prominent platforms, referred to as walled gardens, raking in over $33.6 billion out of the $49.8 billion programmatic ad spend in 2019 (source). This begs the question: What exactly is a wal…
Original Research
addaptive.com
· Original study ↗
Methodology
Aggregate of programmatic ad spend captured by walled garden platforms
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Walled garden platforms (Google, Facebook, Amazon): $33,600,000,000 programmatic ad spend. Source: addaptive.com (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/walled-gardens-programmatic-ad-spend-2019
HTML Embed
<blockquote cite="https://lighthousedata.io/data/walled-gardens-programmatic-ad-spend-2019" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$33,600,000,000</strong> -- programmatic ad spend for Walled garden platforms (Google, Facebook, Amazon)<br><small>Source: addaptive.com (2019) · <a href="https://lighthousedata.io/data/walled-gardens-programmatic-ad-spend-2019" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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