B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$620,000,000
$620,000,000 -- programmatic ad spend for US media brands (2015)
US media brands were projected to spend approximately $620 million on programmatic advertising in 2015.
- Estimated / forecasted spend
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$620,000,000
Unit
Currency Usd
Data Vintage
2015
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier B
https://www.alistdaily.com/media/media-entertainment-ads-to-pass-6-billion/ ↗
Source Article
Media, Entertainment Ads To Pass $6 Billion
With streaming media starting to take a major hold in the entertainment market — and television still playing its part — spending for digital ads on the medium are set to reach an all-time high, according to eMarketer.
The site reports that both the media and entertainment industries will see tremen…
Original Research
eMarketer
· Original study ↗
Methodology
38% of overall digital display advertising budget
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US media brands: $620,000,000 programmatic ad spend. Source: eMarketer (2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/us-media-programmatic-ad-spend-2015
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<blockquote cite="https://lighthousedata.io/data/us-media-programmatic-ad-spend-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$620,000,000</strong> -- programmatic ad spend for US media brands<br><small>Source: eMarketer (2015) · <a href="https://lighthousedata.io/data/us-media-programmatic-ad-spend-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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