B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$660,000,000
$660,000,000 -- programmatic ad spend for US programmatic digital out-of-home (DOOH) ad spend (2023)
US programmatic digital out-of-home (DOOH) ad spend was expected to hit $660 million in 2023.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$660,000,000
Unit
Currency Usd
Data Vintage
2023
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
50
Methodology
30
Freshness
94
Sources (4)
ROI Revolution
Primary
Tier A
https://www.roirevolution.com/blog/2021/07/programmatic-advertising-trends-stats-news/ ↗
Source Article
Programmatic Advertising Trends, Stats, & News
Programmatic advertising is soaring to new and exciting heights. This growing method for buying ads has quickly become a crucial component of an ecommerce brand’s successful marketing mix.
Programmatic can help you reach customers along their entire path to purchase and drive more valuable conversio…
Also cited by
2026-08-03
2026-08-03
2026-08-10
Original Research
ROI Revolution
· Original study ↗
Segmentation
Industryprogrammatic_advertising,ooh_advertising
RegionUS
Channelpaid_ads
Cite this stat
Plain Text
US programmatic digital out-of-home (DOOH) ad spend: $660,000,000 programmatic ad spend. Source: ROI Revolution (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/programmatic-dooh-ad-spend-2023
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<blockquote cite="https://lighthousedata.io/data/programmatic-dooh-ad-spend-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$660,000,000</strong> -- programmatic ad spend for US programmatic digital out-of-home (DOOH) ad spend<br><small>Source: ROI Revolution (2023) · <a href="https://lighthousedata.io/data/programmatic-dooh-ad-spend-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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