B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$1,300,000,000
$1,300,000,000 -- programmatic ad spend for Digital-Out-Of-Home (DOOH) and Audio-Out-Of-Home (AOOH) advertising (2022)
Advertisers were projected to spend $1.3 billion programmatically on Digital-Out-Of-Home (DOOH) and Audio-Out-Of-Home (AOOH) in 2022.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
$1,300,000,000
Unit
Currency Usd
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
vibenomics.com
Primary
Tier B
https://vibenomics.com/news/audio-advertising-reaches-a-captive-audience-and-two-other-reasons-it-wo… ↗
Source Article
More Than Jingles: How In
Original Research
vibenomics.com
· Original study ↗
Methodology
Programmatic DOOH and AOOH spend forecast; article notes a 23% increase from 2021
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Digital-Out-Of-Home (DOOH) and Audio-Out-Of-Home (AOOH) advertising: $1,300,000,000 programmatic ad spend. Source: vibenomics.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/dooh-aooh-programmatic-spend-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/dooh-aooh-programmatic-spend-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$1,300,000,000</strong> -- programmatic ad spend for Digital-Out-Of-Home (DOOH) and Audio-Out-Of-Home (AOOH) advertising<br><small>Source: vibenomics.com (2022) · <a href="https://lighthousedata.io/data/dooh-aooh-programmatic-spend-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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