B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
2.87x
2.87x -- average roas for Polish e-commerce sector (2025)
WunderTalent reports that the average ROAS for general e-commerce in the Polish market is 2.87 (287%).
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Lighthouse Research Team
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Source verified
Evidence graded
Value
2.87x
Unit
Ratio
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
WunderTalent
Primary
Tier C
https://www.adtrip.pl/post/roas-w-fashion-jak-mierzyc-konwersje-i-remarketing-w-branzy-z-wysokimi-zw… ↗
Source Article
ROAS w fashion: jak mierzyć konwersję i remarketing w branży z wysokimi zwrotami | Adtrip Blog - Adtrip
Spis treści
- Dlaczego Twój ROAS kłamie - Gross, Net i POAS w e-commerce
- Metryka próżności - czym jest Gross ROAS
- Net ROAS - jak uwzględnić zwroty w raportach
- POAS - jedyny wskaźnik, który obchodzi Twojego księgowego
- Matematyka zwrotów w Polsce - ile naprawdę kosztuje Cię darmowy zwrot
- Ukr…
Original Research
WunderTalent
· Original study ↗
Methodology
WunderTalent data cited by Adtrip
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Polish e-commerce sector: 2.87x average roas. Source: WunderTalent (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/poland-ecommerce-avg-roas-2025
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<blockquote cite="https://lighthousedata.io/data/poland-ecommerce-avg-roas-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2.87x</strong> -- average roas for Polish e-commerce sector<br><small>Source: WunderTalent (2025) · <a href="https://lighthousedata.io/data/poland-ecommerce-avg-roas-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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