B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
3
3 -- average roas for Google Ads Pets & Animals (2025)
Google Ads average ROAS for Pets & Animals improved to 2.84x in 2025.
- Triple Whale analysis of 18,000+ brands
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3
Unit
Multiple
Data Vintage
2025
Entity
Sample Size
18,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Triple Whale
Primary
Tier B
https://www.qwestyon.com/blog/good-roas-google-ads-uk-2026-benchmarks ↗
Source Article
Good ROAS for Google Ads UK: 2026 Benchmarks by Industry | Qwestyon
What Is a Good ROAS for Google Ads in the UK? (2026 Benchmarks by Industry)
Every Google Ads article on the internet will tell you: a "good" ROAS is 4:1.
That number is repeated so often it has become the industry default — and for most UK businesses, it is precisely the wrong target to be chasing.
…
Original Research
Triple Whale
· Original study ↗
Methodology
Triple Whale analysis of 18,000+ brands
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads Pets & Animals: 3 average roas. Source: Triple Whale (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/pets-animals-roas-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/pets-animals-roas-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- average roas for Google Ads Pets & Animals<br><small>Source: Triple Whale (2025) · <a href="https://lighthousedata.io/data/pets-animals-roas-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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