C
Evidence Grade C
Use with Hedging
Current
3
3 -- average roas for marketing campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
3
Unit
Multiple
Data Vintage
2026
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
WebFX
Primary
Tier B
https://kleene.ai/blog/roas-marketing ↗
Source Article
ROAS marketing in 2026: what a good return on ad spend looks like
blogsROAS marketing in 2026: what a good return on ad spend looks like
What counts as a good ROAS in 2026
Why the reported number lies
The number you actually want: incremental ROAS
The bit nobody tells you: it is a data problem first
Where Kleene fits
Frequently asked questions (FAQs) about ROAS ma…
Also cited by
Original Research
WebFX
· Original study ↗
Methodology
Down roughly 10% year on year as costs per click rose and conversion rates fell (WebFX).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, based on claims without stated methodology, with unverified sample sizes...
Plain Text
marketing campaigns: 3 average roas. Source: WebFX (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/roas-marketing-2026-avg
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<blockquote cite="https://lighthousedata.io/data/roas-marketing-2026-avg" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>3</strong> -- average roas for marketing campaigns<br><small>Source: WebFX (2026) · <a href="https://lighthousedata.io/data/roas-marketing-2026-avg" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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