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4 -- average roas for Google Ads (2025)

Name: Average Roas Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-16

2025 · Conversion Traffic

The average ROAS in Google Ads is approximately 3.7.

Approximation ('etwa 3,7')
General industry benchmark across sectors

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Attribution: Conversion Traffic View source

Lighthouse Research Team

Last verified: 2026-08-16 · How we verify data →

Source verified Evidence graded

Value

Unit

Multiple

Data Vintage

2025

Entity

Google Ads

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

68/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (4)

Conversion Traffic Primary Tier B

https://www.conversion-traffic.de/google-ads-roas-best-practice-und-was-man-beachten-sollte/ ↗

Confidence: 53/100 Vintage: 2025 Channel: Deep Crawl

Source Article

ROAS in Google Ads: Was sagt dir der Return on Ad Spend wirklich? | Conversion Traffic

ROAS in Google Ads: Was sagt dir der Return on Ad Spend wirklich? Der ROAS (Return on Ad Spend) misst, wie viel Umsatz du pro investiertem Werbe-Euro zurückbekommst. Für Online-Shops ist er die wichtigste Kennzahl in Google Ads. Für Dienstleister wie Anwälte oder Handwerker ist der CPA allerdings of…

Also cited by

triplewhale.com https://www.triplewhale.com/

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amraandelma.com https://www.amraandelma.com/

2026-08-16

ppc.land https://ppc.land/

2026-08-16

Original Research

Conversion Traffic · Original study ↗

Methodology

Average ROAS in Google Ads across various industries.

Segmentation

Industrymarketing

Cite this stat

Plain Text

Google Ads: 4 average roas. Source: Conversion Traffic (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/google-ads-roas-best-practice

HTML Embed

<blockquote cite="https://lighthousedata.io/data/google-ads-roas-best-practice" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4</strong> -- average roas for Google Ads<br><small>Source: Conversion Traffic (2025) · <a href="https://lighthousedata.io/data/google-ads-roas-best-practice" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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