B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
1.8x
1.8x -- average roas for Facebook Ads (2025)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
1.8x
Unit
Ratio
Data Vintage
2025
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
First Page Sage
Primary
Tier B
https://www.pilothouse.co/post/is-roas-dead-or-just-not-telling-you-the-full-story ↗
Source Article
Is ROAS Dead or Just Not Telling You the Full Story? - Pilothouse Digital
Is ROAS Dead or Just Not Telling You the Full Story?
That question "is ROAS dead" keeps popping up in marketing circles, usually right after a brand realizes its shiny 4x ROAS campaign actually cost them money. Here's the thing: ROAS isn't dead. It just doesn't show the complete picture many brands …
Original Research
First Page Sage
· Original study ↗
Methodology
Average ROAS by channel from First Page Sage channel performance research, as cited by Pilothouse Digital; no specific date given in article
Methodology documented
Segmentation
Industrysocial_media_marketing,content_marketing
RegionUS
RoleAll marketers
Channelpaid_ads
Cite this stat
Plain Text
Facebook Ads: 1.8x average roas. Source: First Page Sage (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/facebook-average-roas-firstpagesage
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<blockquote cite="https://lighthousedata.io/data/facebook-average-roas-firstpagesage" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.8x</strong> -- average roas for Facebook Ads<br><small>Source: First Page Sage (2025) · <a href="https://lighthousedata.io/data/facebook-average-roas-firstpagesage" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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