B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
54%
54% -- purchase preference rate for podcast listening community (2022)
54% of the podcast listening community prefer to buy from businesses promoting on podcasts.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
54%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
purplecommapodcasting.com
Primary
Tier C
https://purplecommapodcasting.com/how-to-start-podcast-advertising-and-earn-revenue/ ↗
Source Article
How to Start Podcast Advertising and Earn Revenue - Purple Comma - Podcasting, Video Production, Strategy, Education
How to Start Podcast Advertising and Earn Revenue
Research tells us that 28% of Americans listen to podcasts every week but not every business is using this medium to advertise their company. If you’re not already using this advertising tool then you should be.
Why?
Because podcast advertising is fa…
Original Research
purplecommapodcasting.com
· Original study ↗
Methodology
Blog citing unspecified research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
podcast listening community: 54% purchase preference rate. Source: purplecommapodcasting.com (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/podcast-listeners-prefer-advertised-brands
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<blockquote cite="https://lighthousedata.io/data/podcast-listeners-prefer-advertised-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>54%</strong> -- purchase preference rate for podcast listening community<br><small>Source: purplecommapodcasting.com (2022) · <a href="https://lighthousedata.io/data/podcast-listeners-prefer-advertised-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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