C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
17%
17% -- email open rate for Personalized emails (2021)
The average open rate of personalized sales emails is 17%.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
17%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (2)
Woodpecker
Primary
Tier B
https://cxl.com/blog/how-to-get-sponsored/?_cio_id=e1e30405ba7bac8f0a ↗
Source Article
How to Get Sponsorship for Your Business, Book or Podcast
When your business, book or podcast needs additional support, sponsorship can make a huge difference. Not only do corporate sponsors offer the capital to help you forge ahead, their backing brings new contacts and exposure to new audiences that can take your project to the next level.
But it’s not a…
Also cited by
2026-09-30
Original Research
Woodpecker
· Original study ↗
Methodology
Average open rate of personalized emails according to Woodpecker's analysis of over 20 million sales emails.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Personalized emails: 17% email open rate. Source: Woodpecker (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/personalized-email-open-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/personalized-email-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17%</strong> -- email open rate for Personalized emails<br><small>Source: Woodpecker (2021) · <a href="https://lighthousedata.io/data/personalized-email-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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