B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
31%
31% -- customer retention rate for Paid Social acquired customers (2026)
Customers acquired via Paid Social have a 31% retention rate.
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Lighthouse Research Team
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Evidence graded
Value
31%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Roster
Primary
Tier C
https://www.getroster.com/blog/the-hidden-growth-lever-why-referred-customers-are-your-most-profitab… ↗
Source Article
The Hidden Growth Lever: Why Referred Customers Are Your Most Profitable Segment
In the world of e-commerce, “Acquisition” gets all the glory. “Retention” does all the work.
Most brands are addicted to the “Sugar High” of new customer acquisition. They burn cash on Meta and TikTok ads to bring new people in the front door, ignoring the fact that these customers often churn out t…
Original Research
Roster
· Original study ↗
Methodology
Roster client data / industry benchmarks cited by Roster
Methodology documented
Segmentation
Industrymarketing
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Plain Text
Paid Social acquired customers: 31% customer retention rate. Source: Roster (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-social-retention-rate-31
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<blockquote cite="https://lighthousedata.io/data/paid-social-retention-rate-31" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>31%</strong> -- customer retention rate for Paid Social acquired customers<br><small>Source: Roster (2026) · <a href="https://lighthousedata.io/data/paid-social-retention-rate-31" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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