B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- paid search roi for Paid search (US) (2017)
Paid search generated an average ROI of 25% according to a survey by the Direct Marketing Association and Demand Metric in the United States.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Direct Marketing Association and Demand Metric
Primary
Tier B
https://www.inetasia.com/content-marketing/email/ ↗
Source Article
Effective Email Marketing Services | Inetasia
A reliable email marketing agency can maximize the global reach and cost-effectiveness of electronic mail to help grow your business. After all, a staggering 9 billion people (and growing) send and receive electronic mail (or simply email). In addition, 91 percent of all consumers check their email …
Original Research
Direct Marketing Association and Demand Metric
· Original study ↗
Methodology
Survey by Direct Marketing Association and Demand Metric
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Paid search (US): 25% paid search roi. Source: Direct Marketing Association and Demand Metric (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-search-roi-25-percent
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<blockquote cite="https://lighthousedata.io/data/paid-search-roi-25-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- paid search roi for Paid search (US)<br><small>Source: Direct Marketing Association and Demand Metric (2017) · <a href="https://lighthousedata.io/data/paid-search-roi-25-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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