B
Evidence Grade B
Graded
under review
Safe to Cite
Current
23%
23% -- paid search roi for paid search advertising (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
23%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
marketvue.io
Primary
Tier C
https://marketvue.io/blog/traditional-print-and-mail-vs-direct-mail-automation/ ↗
Source Article
Traditional Print And Mail Vs Direct Mail Automation - MarketVue – Direct Mail Automation
Traditional Print And Mail Vs Direct Mail Automation – MarketVue – Direct Mail Automation
Direct mail marketing has long been a trusted strategy for reaching customers in a tangible way. Traditional print and mail campaigns used to reign supreme, but as the marketing landscape has evolved, so have t…
Original Research
marketvue.io
· Original study ↗
Methodology
ROI figure cited in vendor blog as comparison to direct mail ROI; original study not cited
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2025 | 2 | |
| 2026 (current) | 23% | +1050.0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
paid search advertising: 23% paid search roi. Source: marketvue.io (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-search-roi-23-percent
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<blockquote cite="https://lighthousedata.io/data/paid-search-roi-23-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>23%</strong> -- paid search roi for paid search advertising<br><small>Source: marketvue.io (2026) · <a href="https://lighthousedata.io/data/paid-search-roi-23-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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