B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

2

2 -- paid search roi for Paid search advertising (2025)

2025  · lucaattolini.com

Paid search advertising returns approximately 2 dollars for every dollar spent.

  • Approximation stated as 'circa 2 dollari'
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Attribution: lucaattolini.com View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
2
Unit
Multiple
Data Vintage
2025
Entity
Paid search advertising
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

60/100 confidence

Single source - not yet corroborated

Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
35
Freshness
95
lucaattolini.com Primary Tier C
https://www.lucaattolini.com/email-marketing-tutorial/ ↗
Confidence: 47/100 Vintage: 2025 Channel: Deep Crawl
Source Article
Email Marketing Tutorial [Guida 2026] - Luca Attolini
Questo email marketing tutorial ti porta da zero al primo invio profittevole in nove step operativi, senza gergo tecnico inutile. Imparerai a scegliere la piattaforma, autenticare il dominio, costruire la lista, segmentare, scrivere e automatizzare le email. Un percorso lineare, pensato per chi part…
Original Research
lucaattolini.com · Original study ↗

Approximate return per dollar spent; appears in the paragraph citing Litmus 2025 but without an explicit individual attribution, so original source is not fully determinable.

Methodology documented
Period Value Change
2025 (current) 2
2026 23% +1050.0%
Industrymarketing
Plain Text
Paid search advertising: 2 paid search roi. Source: lucaattolini.com (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-search-roi-2-per-dollar
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<blockquote cite="https://lighthousedata.io/data/paid-search-roi-2-per-dollar" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2</strong> -- paid search roi for Paid search advertising<br><small>Source: lucaattolini.com (2025) · <a href="https://lighthousedata.io/data/paid-search-roi-2-per-dollar" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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