B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
2x
2x -- paid search roi for Google Ads (paid search) (2026)
The median typical ROI for paid search (Google Ads) is $2 per $1 spent.
- Median benchmark reported by Google Economic Impact Report
- Calculated as $2 returned per $1 spent
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
2x
Unit
Ratio
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier B
https://linkutm.com/glossary/roi ↗
Source Article
ROI: Definition, Formula, and How to Calculate It
ROI
ROI stands for return on investment. It is the percentage profit earned on an investment relative to its cost, calculated by dividing net profit by total cost and multiplying by 100. ROI is the most widely used profitability metric across finance, marketing, and operations because it works for a…
Original Research
Google
· Original study ↗
Methodology
Google Economic Impact Report, cited by linkutm.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Google Ads (paid search): 2x paid search roi. Source: Google (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/paid-search-roi-2-to-1-median
HTML Embed
<blockquote cite="https://lighthousedata.io/data/paid-search-roi-2-to-1-median" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2x</strong> -- paid search roi for Google Ads (paid search)<br><small>Source: Google (2026) · <a href="https://lighthousedata.io/data/paid-search-roi-2-to-1-median" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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