B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
17x
17x -- paid search roi for Keyword ads (2025)
The return on investment (ROI) for keyword ads is $17 for every $1 spent.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
17x
Unit
Ratio
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
oberlo.ca
Primary
Tier C
https://www.oberlo.ca/blog/email-marketing-statistics ↗
Source Article
10 Email Marketing Stats You Need to Know in 2020 [Infographic Included]
Original Research
oberlo.ca
· Original study ↗
Methodology
Return per $1 spent
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Keyword ads: 17x paid search roi. Source: oberlo.ca (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/keyword-ads-roi-17
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<blockquote cite="https://lighthousedata.io/data/keyword-ads-roi-17" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>17x</strong> -- paid search roi for Keyword ads<br><small>Source: oberlo.ca (2025) · <a href="https://lighthousedata.io/data/keyword-ads-roi-17" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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