B Evidence Grade B Graded under review Safe to Cite Current

50%

50% -- email open rate for Opensend email campaigns (2026)

Name: Email Open Rate Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-06

2026 · Opensend

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Attribution: Opensend View source

Lighthouse Research Team

Last verified: 2026-07-06 · How we verify data →

Source verified Evidence graded

Value

50%

Unit

Percentage

Data Vintage

2026

Entity

Opensend email campaigns

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Opensend Primary Tier A

https://www.opensend.com/post/visitor-tracking-tools-dtc-cmos ↗

Confidence: 64/100 Vintage: 2026 Channel: Cc Extraction

Source Article

Best Anonymous Website Visitor Tracking Tools for DTC CMOs in 2026 | Opensend

Best Anonymous Website Visitor Tracking Tools for DTC CMOs in 2026 97-98% of website visitors leave without identifying themselves. For DTC CMOs spending significant budgets on acquisition, that translates to lost revenue walking out your digital front door every day. The solution lies in anonymous …

Original Research

Opensend · Original study ↗

Methodology

Average email open rate compared to industry average

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

Opensend email campaigns: 50% email open rate. Source: Opensend (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/opensend-email-open-rate

HTML Embed

<blockquote cite="https://lighthousedata.io/data/opensend-email-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- email open rate for Opensend email campaigns<br><small>Source: Opensend (2026) · <a href="https://lighthousedata.io/data/opensend-email-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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