B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
90%
90% -- customer retention rate for businesses with omnichannel strategy (2023)
Brands delivering consistent omnichannel experiences maintain an average customer retention rate of 90%.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
90%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Aberdeen Group
Primary
Tier B
https://www.optimove.com/resources/blog/omnichannel-marketing-why-you-should-be-doing-it-and-whos-na… ↗
Source Article
Importance of Omnichannel Marketing in Retail & More | Optimove
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Reaching your audience where you find them - desktop or mobile - with valuable messaging and content is critical to keeping your relevance as a …
Original Research
Aberdeen Group
· Original study ↗
Methodology
Source: Aberdeen Group
Segmentation
Industrymarketing
Cite this stat
Plain Text
businesses with omnichannel strategy: 90% customer retention rate. Source: Aberdeen Group (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/omnichannel_customer_retention
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<blockquote cite="https://lighthousedata.io/data/omnichannel_customer_retention" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>90%</strong> -- customer retention rate for businesses with omnichannel strategy<br><small>Source: Aberdeen Group (2023) · <a href="https://lighthousedata.io/data/omnichannel_customer_retention" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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