C
Evidence Grade C
Graded
under review
Use with Hedging
Dated
89%
89% -- customer retention rate for companies with strong omnichannel customer engagement (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
50
Methodology
45
Freshness
77
Sources (4)
Aberdeen Group
Primary
Tier A
https://blog.smile.io/what-is-omnichannel-marketing-and-how-to-implement-it-for-your-ecommerce-store… ↗
Source Article
What is Omnichannel Marketing and How to Implement it
Whether you’re an experienced marketing professional or a one-person show running your first ecommerce store, you’ve probably heard of a little something called “omnichannel marketing”. Just from the name you may have guessed it has to do with interacting with your customers through multiple differe…
Also cited by
2026-06-19
2026-09-29
Original Research
Aberdeen Group
· Original study ↗
Methodology
Data from Aberdeen Group
Methodology documented
Segmentation
Channelrss_feed
Cite this stat
Suggested hedging: with unverified sample sizes...
Plain Text
companies with strong omnichannel customer engagement: 89% customer retention rate. Source: Aberdeen Group (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/omnichannel-customer-retention-rate
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<blockquote cite="https://lighthousedata.io/data/omnichannel-customer-retention-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- customer retention rate for companies with strong omnichannel customer engagement<br><small>Source: Aberdeen Group (2023) · <a href="https://lighthousedata.io/data/omnichannel-customer-retention-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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