B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
50%
50% -- email open rate for New York Times enewsletters (2019)
Most of the New York Times' targeted enewsletters have email open rates over 50%.
- Statement refers to 'most' of NYT's over 100 targeted enewsletters having open rates over 50%
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
50%
Unit
Percentage
Data Vintage
2019
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
50
Methodology
45
Freshness
95
Sources (3)
Joe Pulizzi
Primary
Tier B
https://twitter.com/JoePulizzi/status/1156162267753945088 ↗
Source Article
8 Critical Questions for Marketers: A #CMWorld Twitter Chat with Joe Pulizzi
Content Marketing World is part of the Informa Connect Division of Informa PLC
This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC’s registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 30990…
Also cited by
brevo.com
https://www.brevo.com/
2026-08-19
amraandelma.com
https://www.amraandelma.com/
2026-08-19
Original Research
Joe Pulizzi
· Original study ↗
Methodology
Most enewsletters have open rates over 50%.
Segmentation
Industrymarketing
Cite this stat
Plain Text
New York Times enewsletters: 50% email open rate. Source: Joe Pulizzi (2019). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nyt_enewsletter_open_rates
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nyt_enewsletter_open_rates" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>50%</strong> -- email open rate for New York Times enewsletters<br><small>Source: Joe Pulizzi (2019) · <a href="https://lighthousedata.io/data/nyt_enewsletter_open_rates" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Related Statistics
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.