B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
53.21%
53.21% -- email open rate for nonprofit email campaigns (2024-2025)
MailerLite reports a median email open rate for nonprofits of approximately 53.21%.
- Apple Mail Privacy Protection inflates open rates in iOS-heavy regions by pre-fetching tracking pixels
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
53.21%
Unit
Percentage
Data Vintage
2024-2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MailerLite
Primary
Tier B
http://www.verticalresponse.com/about/news?page=8 ↗
Source Article
In the News
Original Research
MailerLite
· Original study ↗
Methodology
Nonprofit median open rate reported by MailerLite
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2024-2025 (current) | 53.21% | |
| 2024-2025 (current) | 53.21% | 0% |
| 2025 | 53.21% | 0% |
| 2026 | 53.21% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
nonprofit email campaigns: 53.21% email open rate. Source: MailerLite (2024-2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/nonprofit-median-open-rate-53-21
HTML Embed
<blockquote cite="https://lighthousedata.io/data/nonprofit-median-open-rate-53-21" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>53.21%</strong> -- email open rate for nonprofit email campaigns<br><small>Source: MailerLite (2024-2025) · <a href="https://lighthousedata.io/data/nonprofit-median-open-rate-53-21" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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