B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
7%
7% -- email open rate for Non-personalized emails (2021)
The average open rate for sales emails without personalization is 7%, according to an analysis of over 20 million sales emails by Woodpecker.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
7%
Unit
Percentage
Data Vintage
2021
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
50
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Woodpecker
Primary
Tier B
https://cxl.com/blog/how-to-get-sponsored/?_cio_id=e1e30405ba7bac8f0a ↗
Source Article
How to Get Sponsorship for Your Business, Book or Podcast
When your business, book or podcast needs additional support, sponsorship can make a huge difference. Not only do corporate sponsors offer the capital to help you forge ahead, their backing brings new contacts and exposure to new audiences that can take your project to the next level.
But it’s not a…
Original Research
Woodpecker
· Original study ↗
Methodology
Average open rate of non-personalized emails according to Woodpecker's analysis of over 20 million sales emails.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Non-personalized emails: 7% email open rate. Source: Woodpecker (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/non-personalized-email-open-rate
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<blockquote cite="https://lighthousedata.io/data/non-personalized-email-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7%</strong> -- email open rate for Non-personalized emails<br><small>Source: Woodpecker (2021) · <a href="https://lighthousedata.io/data/non-personalized-email-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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