C
Evidence Grade C
Graded
accuracy verified by the review judge
Use with Hedging
Dated
18.8%
18.8% -- email open rate for Non-automated emails (2023)
Non-automated emails have an average open rate of 18.8% according to a study by Epsilon.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
18.8%
Unit
Percentage
Data Vintage
2023
Entity
Evidence Quality
C
Moderate quality evidence
Useful directional data with some methodological gaps. Treat as indicative rather than definitive -- corroborate before citing in formal research.
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (4)
Epsilon
Primary
Tier C
https://www.websitemagazine.com/email/email-marketing-statistics ↗
Source Article
Email Marketing Statistics and Trends
by Doug Hughes
08 Mar, 2023
Email marketing remains one of the most effective ways businesses reach and engage with their customers. As we enter 2023, understanding the latest email marketing statistics can help businesses optimize their campaigns and achieve greater success. Here are 10 email marke…
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https://www.laurenperna.com/laurens-latest-news/drip-campaigns-a-complete-guide
2026-09-25
Original Research
Epsilon
· Original study ↗
Methodology
Comparison baseline: 45.7% average open rate for automated emails (Epsilon).
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Suggested hedging: According to limited, single-source data, with unverified sample sizes...
Plain Text
Non-automated emails: 18.8% email open rate. Source: Epsilon (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/non-automated-email-open-rate-epsilon
HTML Embed
<blockquote cite="https://lighthousedata.io/data/non-automated-email-open-rate-epsilon" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>18.8%</strong> -- email open rate for Non-automated emails<br><small>Source: Epsilon (2023) · <a href="https://lighthousedata.io/data/non-automated-email-open-rate-epsilon" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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