B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

6% -- purchase intent for native TikTok ads (2022)

Name: Purchase Intent Statistics
Creator: Lighthouse Intelligence
Published: 2026-06-12

2022 · n=4,447 · MAGNA

Native TikTok ads drive a 6% lift in purchase intent (specifically tracked at +6% in the beauty vertical).

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Attribution: MAGNA View source

Lighthouse Research Team

Last verified: 2026-06-12 · How we verify data →

Source verified Evidence graded

Value

Unit

Percentage

Data Vintage

2022

Entity

native TikTok ads

Sample Size

4,447

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

MAGNA Primary Tier A

https://magnaglobal.com/entertaining-and-authentic-tiktok-ads-perform-best-with-consumers/ ↗

Confidence: 49/100 Vintage: 2022 Channel: Cc Extraction

Source Article

ENTERTAINING AND AUTHENTIC TIKTOK ADS PERFORM BEST WITH CONSUMERS

New multi-market research by MAGNA, a unit of IPG Mediabrands, also reveals that repurposed ads can be highly effective on TikTok with the right guardrails in place New York, NY – August 10, 2022 – Platform benchmarks matter, especially when it comes to advertising on TikTok, according to a new stud…

Original Research

MAGNA · Original study ↗

Methodology

Survey of regular TikTok users in a mobile online panel across two markets (US, UK).

Methodology documented

Segmentation

Channelcommon_crawl

Cite this stat

Plain Text

native TikTok ads: 6% purchase intent. Source: MAGNA (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/native-tiktok-ads-purchase-intent-2022

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<blockquote cite="https://lighthousedata.io/data/native-tiktok-ads-purchase-intent-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- purchase intent for native TikTok ads<br><small>Source: MAGNA (2022) · <a href="https://lighthousedata.io/data/native-tiktok-ads-purchase-intent-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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