B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
6%
6% -- email open rate for Mydayis-pro email campaign (Q3 2018)
The Mydayis-pro marketing campaign achieved a 6% email open rate over a three-month period.
- Compared to a 4% benchmark
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
6%
Unit
Percentage
Data Vintage
Q3 2018
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
MM&M - Medical Marketing and Media
Primary
Tier A
https://www.mmm-online.com/mmm-awards/gold-branded-website-for-healthcare-professionals-of-2018/ ↗
Source Article
Gold | Branded Website for Healthcare Professionals of 2018
Shire and Intouch Solutions for Mydayis
mydayis-pro.com
Shire has long dominated the ADHD market with its franchise of blockbuster treatments, including Adderall, Adderall XR, and Vyvanse. When the FDA approved Mydayis, its new ADHD drug for adults, in June 2017, it was critical to begin differentia…
Original Research
MM&M - Medical Marketing and Media
· Original study ↗
Methodology
Compared to a 4% benchmark
Methodology documented
Segmentation
IndustryHealthcare
Channelemail
Cite this stat
Plain Text
Mydayis-pro email campaign: 6% email open rate. Source: MM&M - Medical Marketing and Media (Q3 2018). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mydayis-pro-email-open-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mydayis-pro-email-open-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6%</strong> -- email open rate for Mydayis-pro email campaign<br><small>Source: MM&M - Medical Marketing and Media (Q3 2018) · <a href="https://lighthousedata.io/data/mydayis-pro-email-open-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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