B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
56%
56% -- email open rate mobile for global email opens on mobile (2016)
According to Litmus data, 56% of all email opens globally take place on mobile devices.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
56%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
50
Citation Chain
90
Independence
30
Methodology
45
Freshness
83
Source
Litmus
Primary
Tier A
http://www.emerce.nl/research/onderzoeken-mobile-first ↗
Source Article
Diverse onderzoeken uit binnen- en buitenland tonen aan: Mobile first - Emerce
Diverse onderzoeken uit binnen- en buitenland tonen aan: Mobile first
Vraag een gemiddelde Nederlander wat hij erger vindt: zijn portemonnee gerold of zijn mobiel volledig gecrasht en de kans is groot dat hij voor het laatste gaat. We zijn vergroeid met onze mobiel en we doen er steeds meer mee. Div…
Original Research
Litmus
· Original study ↗
Methodology
Litmus
Methodology documented
Segmentation
Channelcommon_crawl
Cite this stat
Plain Text
global email opens on mobile: 56% email open rate mobile. Source: Litmus (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/mobile-email-opens-global-2016
HTML Embed
<blockquote cite="https://lighthousedata.io/data/mobile-email-opens-global-2016" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>56%</strong> -- email open rate mobile for global email opens on mobile<br><small>Source: Litmus (2016) · <a href="https://lighthousedata.io/data/mobile-email-opens-global-2016" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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